Why Buy from Krenzen Auto
At Krenzen Auto, we believe buying a vehicle should be straightforward, honest, and stress-free. We are proud to be a locally owned, family-run dealership that has served Duluth and the surrounding communities for over 55 years. Whether you are shopping for a new Honda, Nissan, or Lincoln — or looking for a quality pre-owned vehicle — you will find that our team is here to support you, not sell to you.
No Commission. No Pressure.
One of the things that truly sets us apart: our sales staff does not work on commission. That means you will never feel pushed into a vehicle or upsold into something you do not need. Instead, our team focuses on listening to you and helping you find what truly fits your needs, your lifestyle, and your budget.
4.9-Star Ratings — Because Our Customers Come First
Do not just take our word for it. We are proud to maintain a 4.9-star rating on DealerRater and 4.9 stars on our service departments through Carfax. Our customers consistently recognize our team for being friendly, honest, knowledgeable, and helpful — not just during the sale, but throughout their entire ownership experience.
A Better Service Experience
Your relationship with us does not end after the sale. Our expert technicians and service advisors are here to keep your vehicle running safely and efficiently for years to come. We offer:
- Factory-trained technicians for Honda, Nissan, and Lincoln
- Convenient online scheduling
- Transparent repair recommendations
- Comfortable waiting areas with free Wi-Fi, refreshments, and a customer-first approach
Community Driven
As a multi-generational, locally owned dealership, we are deeply invested in the Northland. We proudly support dozens of local organizations including:
- The Northern Lights Foundation
- Animal Allies Humane Society
- Toys for Tots
- Jazz at the Depot (in honor of our founder, Jack Krenzen)
- Numerous local sport teams and organizations including The Mirage Hockey Club, Ideal Athletics, Duluth East Youth Soccer & Denfeld Hockey.
- The arts such as The Duluth Playhouse & Duluth Art Institute
- And many more community events and initiatives
When you choose Krenzen, you are not just supporting a business — you are supporting a dealership that actively gives back to the community we all share.
Convenient, Full-Service Auto Group
With three brands under one roof — Honda, Nissan, and Lincoln — Krenzen Auto Mall makes it easy to compare models, shop for new or used, schedule service, and take care of your automotive needs in one place. We serve customers from all over the region including Duluth, Superior, Hermantown, Cloquet, Two Harbors, and beyond.
Experience the Krenzen Difference
Whether you are a first-time buyer, a returning customer, or bringing your vehicle in for service, you will be treated like family. No gimmicks. No runaround. Just a team of real people who care about doing things the right way.
Stop in today and see why so many customers say they will never go anywhere else.